RB Global Challenge

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The Challenge

We believe that every business has a responsibility towards the social framework it operates within. We exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We fearlessly innovate in this pursuit across our Hygiene, Health and Nutrition businesses. This is what makes us stand out as a Business with Purpose.

RB Global Challenge is our flagship ideation competition for students across the globe to come experience the #FreedomToSucceed at RB. This is an opportunity for bright entrepreneurs with purpose to come innovate with us and join our fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.

We want business ideas that are high on social impact, address critical issues in society, and have the power to bring about positive change.

If you believe positive social change starts with a good idea, then this is the competition for you! Roll up your sleeves, put on your thinking caps and get ready to make a difference!

Business Simulation Round
Stage 1
Registration (15th Jul – 30th Nov, 2020 (Extended))

Participants must apply in teams of 2-3 members. The first to register will become the Team Leader who can then invite the other members to join the team.

Business Simulation Round
Stage 2
Idea Submission Round (9th Dec – 20th Jan, 2020)

It’s time to show us your BIG IDEA! Address an ongoing issue in the space of Health/Hygiene/Nutrition in your country, through Product Innovation/Product Extension/Service Innovation of an existing RB brand. The idea must be scalable and financially viable.
Results to be announced on 27th Jan, 2020 and automated message sent to all teams + mentors.

Business Simulation Round
Stage 3
Regional/National Finale Finale (17th or 18th Feb, 2020)

If your BIG IDEA makes the cut, we will invite you to pitch an end-to-end business plan to the RB leadership at the regional/national finale and you stand a chance to be the national/regional winners. This stage might consist of 1-2 presentation rounds.

Business Simulation Round
Stage 4
Global Finale (Mar, 2021)

Gear up to face the best minds across multiple RB markets and prove that your idea has what It takes to win the global title and impress the top leaders at RB.