RB Global Challenge

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The Challenge

We believe that every business has a responsibility towards the social framework it operates within. We exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We fearlessly innovate in this pursuit across our Hygiene, Health and Nutrition businesses. This is what makes us stand out as a Business with Purpose.

RB Global Challenge is our flagship ideation competition for students across the globe to come experience the #FreedomToSucceed at RB. This is an opportunity for bright entrepreneurs with purpose to come innovate with us and join our fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.

We want business ideas that are high on social impact, address critical issues in society, and have the power to bring about positive change.

If you believe positive social change starts with a good idea, then this is the competition for you! Roll up your sleeves, put on your thinking caps and get ready to make a difference!

Business Simulation Round
Stage 1
Business Simulation Round

At RB, we consider Agility to be a pre-requisite for success in our business. This fast-paced online round tracks your team’s agility through the business decisions that you take in this round.

Business Simulation Round
Stage 2
Idea Submission Round

It’s time to show us your BIG IDEA! Address an ongoing issue in the space of Health/Hygiene/Nutrition in your country, through Product Innovation/Product Extension/Service Innovation of an existing RB brand. The idea must be scalable and financially viable.

Business Simulation Round
Stage 3
Regional/National Finale

If your BIG IDEA makes the cut, we will invite you to pitch an end-to-end business plan to the RB leadership at the regional/national finale and you stand a chance to be the national/regional winners. This stage might consist of 1-2 presentation rounds.

Business Simulation Round
Stage 4
Global Finale

Gear up to face the best minds across multiple RB markets and prove that your idea has what It takes to win the global title and impress the top leaders at RB.